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5 Video Tutorials for Marketing Your State ARNG on Pinterest

Pinterest is a social network built around sharing visual content only. Users share visual images from the web by “pinning” them on to a series of virtual pin boards. “Pinners” can create, share, collect, and repost information in picture, image, or video format.

How can the Army National Guard use Pinterest? Pinterest is a great resource to consider when brainstorming content ideas, annual campaigns, and seeing what other topics and items are being shared by Pinterest users who have linked to ARNG. Although lead generation may be less possible through Pinterest, it may help educate and inform users before exploring or talking to a recruiter.

1. Overview: What is Pinterest and How Can it be Leveraged for Business?

2. Create a Pinterest Business Profile


While Pinterest does not give you many profile customization options, that doesn't mean you can't show off your state ARNG. Pinterest allows you to upload a profile picture, use a custom username, and write a bio.

3. Create Pinterest Boards for Your Profile


Boards are where people collect and organize their Pins. Each board tells a unique story about what that person cares about, and people follow boards with Pins they like. Boards will focus on popular social media topics, multipurpose themes, and trending topics. Pins are created by repurposing content from ARNG social media channels. The Boards that ARNG focuses on include: basic training, fitness, careers, quotes, Guard facts, community, benefits, Guard family, camaraderie, and RSP.

4. How to Pin on Pinterest

You’re looking for quality applicants –- not just people to fill seats. Make culture and values evident by pinning images with personality. Looking for an applicant that cares about fitness? Pin images of soldiers at a recent workout. Do not limit yourself by pinning only pictures either. Pinterest is a multimedia channel, so take advantage of integration with YouTube. You can start by using the National Guard’s existing YouTube channel to pin videos of soldiers in action.

5. How to Use Pinterest Analytics and Pinterest Reporting


Pinterest Analytics can tell you a lot about who is viewing your page and pins. You can learn your audience demographics, what devices your page's visitors use, and what your most popular pins are. You can also see data on your profile's average daily impressions and viewers, your average monthly viewers, and average monthly engagements. You can learn more about navigating and understanding your analytics data here.

Pinterest Terminology

  • Pins:This refers to all the content shared on Pinterest. When you click on a pin, it links back to its original website. 
  • Pinners:Pinners are people who use Pinterest.
  • Boards:Sort of like visual bookmarks or digital bulletin boards, boards are how you organize your pins. Pinterest recently added the ability to reorder your pins or boards.
  • Group boards:A group board is a collaborative board owned by one user. Owners can add other users to contribute to the board. While you can ask to join a group board, the board's owner has to send you an invite.
  • Hashtags on Pinterest:Pinterest has a unique search system, so hashtags are not the most effective way to make your content searchable on this social network. They're more effective if you use your own brand-specific hashtags, and less effective if you were to share a pin with the hashtag #fitness, for example.
  • Tagging users: You can tag users using the @ symbol.
  • Messages: You can send private messages to other Pinterest users.