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How to Find the Best Times of Day to Post on Instagram and Facebook

Many different factors go into determining the best time for posting on social media, and each social media platform is different. They all have different ways of reaching an audience and different purposes. For the Army National Guard, learning how to maximize use of Instagram and Facebook is vital to a successful, fully integrated social media marketing plan. Some social media managers will swear that evenings from 7 p.m. – 9 p.m. and lunch time from 11 a.m. – 1 p.m. are the best times to post on Instagram and Facebook, but that doesn’t mean those times are best for your state. The best ways to find your optimal posting times for each platform are to research your audience using Insights (analytics) located within your Instagram and Facebook apps, as well as A/B test post times. Think seasonally and about natural times that people check their phones: before school, during lunch, after dinner, etc.


In order to get access to Insights on Instagram, you’ll need to set up an Instagram business profile. Instagram Insights gives marketers everything they could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram. You can also view your followers’ locations by city. Insights makes it easy for you to find the best time to post on Instagram because it shows you both the most popular days and times when your followers are using Instagram.



Page admins can use Facebook’s Insights to see when audiences are most active online. Go to “Insights,” and then to “Posts,” and you’ll be able to see this information easily.

Moreover, to find out what works best for your state, A/B testing could show you the ideal posting times. Always track your results and engagements — what kind of engagement you are seeing, how often, and when. This will tell you how well your social media strategy is performing, and when to schedule content going forward.