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How to Use the New Instagram Nametags Feature in Your State Marketing

Are you looking for a quick and easy way for people to find you on Instagram? Instagram’s new Nametags feature is designed to be scanned quickly, and easily take people to your profile or allow them to follow you.

If you’ve tried to grow your Instagram audience by telling people your Instagram username, you’ve likely encountered situations where it’s difficult for people to spell your username correctly in the search bar on Instagram.

Nametags are an easy solution to this. They allow users to quickly scan your code without having to add or type any information, and immediately have the option to view your profile or follow you.

Here’s how to get started using Instagram Nametags.

1. Scan an Instagram Nametag

You can scan a Nametag two ways. The first way is to go to your Instagram profile, tap on the three-line button in the top-right corner, and choose the Nametag tab. Then tap Scan a Nametag at the bottom of the screen.

The second way is to open your Instagram Stories camera, and tap and hold the screen when you’re ready to scan a nametag. This is a significantly faster way to access the scan camera.

Once you’ve scanned a nametag, you see a screen that allows you to visit that account’s profile. If you’re not already following that account, a large button is also available to follow that account.

People can also take a photo of the nametag when they come across it to view your profile. They would need to go into their Instagram account to access the Stories camera or the nametag camera.

If they open your Stories camera, go to the photo or gallery option in the bottom-left corner and tap on the image of the nametag. This will pull the nametag into the camera and automatically scan it for the connection.

2. Customize Your Nametag

All users have access to the Nametags feature on Instagram. To access your nametag, go to your Instagram profile settings tab (the three-line button in the top-right corner of your profile). From the list of options, select Nametag.

There are three options for the background of your nametag—Color, Emoji, or Selfie—all of which are editable for your own preference or branding. To navigate among the three options, tap on the type of background option you want to customize at the top of the screen.

3. Share Your Nametag

Display Your Nametag Prominently in Your Recruiting Storefronts. A simple card placement throughout the recruiting storefront makes it easy for people to follow your state recruiting account.


Share Your Nametag at Events. You can also display your nametag at community events and school tables. Providing prospects with an opportunity to connect with you on Instagram before they leave can increase the chances of engagement after the event has ended. It also makes it easy for people to connect with your Instagram account without having to spell out your account name every time or risk people not being able to find your account due to spelling.

If you regularly attend events, save your Instagram nametag image as your phone’s lock screen photo. This way, when you’re at an event and want to connect with someone, simply open your phone to the lock screen image and it’s ready to be scanned. Again, this makes it easy to connect with fellow attendees in a unique way that’s not just another business card.

Cross-Promote Your Nametag on Your Social Channels. Promote your nametag in posts on other social media platforms to capitalize on the broader audiences you in those places.