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20 Questions with Colorado ARNG on Social Media Strategy

As we progress through 2019, the ARNG social media strategy team is interviewing state Marketing NCOs and social media managers that are doing an exceptionally good job on Facebook and Instagram in particular! With this in mind...

Using Social Media for Emergency Awareness

September is National Emergency Preparedness Month, and the goal to focus on preparedness planning. Now more than ever is this important for the Army National Guard to highlight emergency preparation efforts as the...

20 Questions with Illinois ARNG on Social Media Strategy

As we progress through 2019, the ARNG social media strategy team is interviewing state Marketing NCOs and social media managers that are doing an exceptionally good job on Facebook and Instagram in particular! With this in mind...

Promoting the Guard During Back to School Season

Back to school season is back in full force, which can benefit recruiters as they try to reach the high school juniors, seniors, and their influencers (i.e., guidance counselors, parents, coaches). As they head back,we know one of your top goals...

How to Use Free ARNG Instagram Story Highlights Covers

Instagram Stories Highlights covers are a great way to keep your Instagram profile on-brand. As you may already know, Story Highlights are located directly below your Instagram bio and...

20 Questions with West Virginia ARNG on Social Media Strategy

As we progress through 2019, the ARNG social media strategy team is interviewing state Marketing NCOs and social media managers that are doing an exceptionally good job on Facebook and Instagram...

How to Use 9 New ARNG Instagram Story Templates

If you are a regular Instagram user, chances are you’ve seen branded Instagram Story templates. They are a growing trend that communicate uniformity of color, style, and format easily with audiences...

How to Use the New Insta Stories Chat Sticker

Instagram’s newly released Chat Sticker helps you build a community with your followers and get them to engage with one another in a private group chat setting. Previously Instagram Stories dialogue with followers was limited to...

How to Run a Social Media Audit for Instagram and Facebook

Whether you’re a novice social media manager or a seasoned expert, it’s never a bad time to run Instagram and Facebook audits! Think of these...

Real ARNG Examples of Instagram Story Stickers

According to the latest stats, there are 500 million Insta Stories daily active users, which is more than those engaged on Snapchat daily. If you haven’t created content specifically...

3 Free Social Media Scheduling Dashboards You Should Know About

The best practice of posting daily on all active social media channels can be a challenge...

How to Use Google Analytics for Your State Page

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your state page on NationalGuard.com is performing, Google Analytics...

A Complete Beginner's Guide to Facebook Stories

Facebook Stories has managed to draw-in 500 million daily active users, which is roughly the same amount of Instagram Stories daily active users. This is a good sign...

How to Use Instagram's New Quiz Sticker

Instagram has officially launched its latest Sticker for Instagram Stories which is similar to, but not to be mistaken for, the Questions or Poll Stickers. The Quiz Sticker allows users to...

Social Media Guidelines for Recruiters: LinkedIn

The ARNG acknowledges the potential and opportunities that social media presents for recruiters. Social media allows for the easy sharing of existing content, expands...

Social Media Guidelines for Recruiters: Instagram

The ARNG acknowledges the potential and opportunities that social media presents for recruiters. Social media allows for the easy sharing of existing content, expands...

Social Media Guidelines for Recruiters: Facebook

The ARNG acknowledges the potential and opportunities that social media presents for recruiters. Social media allows for the easy sharing of existing content, expands...

Social Media Guidelines for Recruiters: General Tips

The ARNG acknowledges the potential and opportunities that social media presents for recruiters. Social media allows for the easy sharing of existing content, expands...

March (Accessions) Madness

After a long winter, March can be a promising time for recruiters to see more interest and action from prospects especially as so many are starting to make their final college decision, starting spring sports...

The ARNG Social Media Website: Your Best Resource

Do you have the ARNGsocialmedia.com website bookmarked? If not, you’ll want to do right away to have access to turnkey content, best practices, and strategies from our top strategists...

5 Ways to Increase Your Instagram Engagement

Instagram is one of the best places to market to prospects, gain a loyal following, and build a community that supports the Guard mission. If increasing engagement on the platform has been challenging...

How to Get Your State Page Verified on Facebook

Have you been wondering how to get that little checkmark on your Facebook Page? A checkmark next to your Page name signifies to the world and your fans that you are more official...

7 Tips for Using Instagram Hashtags in 2019

According to a recent Instagram study, posts with at least one hashtag average 12.6% more engagement compared to posts without any. Today, hashtags are an essential part of digital marketing...

An Interview with Vermont ARNG on Social Media Strategy

As we progress through 2019, the ARNG social media strategy team plans to interview state MNCOs and support staff that are doing an...

How to Use the Instagram Countdown Sticker in Your Stories

Instagram recently released a great new feature to help you promote events and notifications: the Instagram Stories countdown sticker!...

2019 ARNG Social Media Guidebook

Since the Guidebook is created with the states in mind, we've revised the 2019 Guidebook to reflect the new brand identity. As you onboard...

2019 Social Media Holiday Calendar

Mark your calendars! As we kick off 2019 it’s important to round up your team and begin planning out your content for the entire year...

2018 ARNG Social Media Newsletters Roundup: General Tips Edition

As 2018 comes to a close, we’re rounding up the greatest newsletters from the past year with a...

2018 ARNG Social Media Newsletters Roundup: Facebook Edition

As 2018 comes to a close, we’re rounding up the greatest newsletters from the past year with a Facebook focus to help you improve your State ARNG social media marketing efforts...

2018 ARNG Social Media Newsletters Roundup: Instagram Edition

As 2018 comes to a close, we’re rounding up the greatest newsletters from the past year with an Instagram focus to help you improve your State ARNG social media marketing efforts...

4 Ways Video Content Can Boost Your Social Media Marketing

In 2018, video content has been driving a ton of user engagement, and we’ve seen that it helps states reach a variety of recruiting goals. This content, be it Instagram Stories, Facebook...

What Content Will You be Promoting This Holiday Season

Many states focus on featured Guard benefits or family- and community-centered content during the holiday season. The holidays are a great time to promote your best recruiting messages and imagery that only makes sense...

2018 Guide to Instagram Analytics for Business Accounts

Have you looked at your Instagram Insights (aka analytics) lately? Perhaps you keep track of your month-to-month follower growth. Looking at your Instagram analytics will help you understand how the platform...

How to Use the New Instagram Nametags Feature in Your State Marketing

Are you looking for a quick and easy way for people to find you on Instagram? Instagram’s new Nametags feature is designed to be scanned quickly, and easily take people...

How to Use Instagram Quick Replies in Direct Messages

Managing messages on Instagram from your audience can now be simplified, thanks to Instagram Quick Replies, a feature that allows you to create a library of responses to all the questions and comments you frequently...

Drive Trackable Leads with a Facebook Contact Us Button

CAMPO is a custom-built, web-based Campaign Management Portal exclusively designed and developed for the collection and tracking of return on investment data for all ARNG marketing and advertising campaigns...

Get Your Social Media Content Ready for Halloween

The spookiest time of year will soon be upon us and it’s an easy way to get involved in general conversation and keep your audiences engaged. Remember, anything you create should include trending hashtags (#Halloween, #oct31, #boo)...

How to Schedule Posts on Instagram with Later

The best practice of posting daily on all active social media channels can be a challenge for some states. There are a variety of paid and free scheduling tools which can assist with your efforts...

5 Reasons Why Your Instagram Audience is Not Growing

Instagram has changed a lot in 2018, and it’s harder to get followers on Instagram than ever before — especially from an ARNG recruiting...

How to Use Social Media for Emergency Preparedness

September is National Emergency Preparedness Month, and the goal to focus on preparedness planning. Now more than ever is this important for the Army National Guard to...

How Facebook’s Algorithm Works in 2018

In January, Facebook announced in a post changes to the social network’s News Feed algorithm that would prioritize content from “friends, family, and groups,” ahead of Facebook Pages...

How to Easily Apply for an Instagram Verification Badge

An Instagram verified badge is a checkmark that appears next to an account's name in search and on the profile. It means Instagram has confirmed that an account is the authentic...

Four Ways to Use Instagram’s New Feature “IGTV”

IGTV is Instagram's own video content hub, focused on longer-form video content, with videos up to a maximum of 60 minutes in length. This is a potential game-changer...

How to Use Facebook Job Posts to Find Better Prospects

Did you know that Facebook Pages can create job postings for free for their timeline, Jobs dashboard, Facebook Marketplace, and the News Feed that can be promoted...

How the Instagram Algorithm Works in 2018

Instagram’s relevancy sorting algorithm has led to its 800 million-plus users seeing 90 percent of their friends’ and favorite brands’ posts, resulting in more time spent on the app. Yet the platform has never clarified exactly how the algorithm...

Instagram Introduces Question Sticker to Instagram Stories

Instagram’s new Questions Sticker for Stories allows you to ask your followers anything. Unlike poll or emoji slider stickers, which allow followers to “vote” on questions included in Insta Stories, when you add a Questions Sticker...

How to Find the Best Times of Day to Post on Instagram and Facebook

Many different factors go into determining the best time for posting on social media, and each social media platform is different. They all have different ways of reaching an audience and...

How to Use Instagram Story Highlights

Instagram’s Story Highlights are a new feature released late last year which allow you to take Insta Stories you’ve previously created, pin them to the top of your profile, and customize the name and thumbnail...

6 Essential Skills of a Social Media Manager

From providing swift customer service to rolling out $20k bonus marketing campaigns, the role of an ARNG state social media manager isn’t something to treat as an afterthought. In fact, a good social media manager...

How to Schedule Facebook Posts with Post Content from ARNGsocialmedia.com

How does sitting down on a Monday morning and scheduling your Facebook posts for the rest of the week in an hour sound? Fortunately, Facebook has a post scheduling feature...

How to Host a Facebook Live with Recruiters

If you’re attending events in your community, working out with the local football team, or doing a Q&A with Guard recruiters, consider going Live on Facebook. It’s is an excellent way to connect with your audience...

Two National Guard Instagram Stories You Can Post Yourself

There are an estimated 300 million “Insta Stories” daily active users, and if you haven’t created this type of content yet, consider getting started now. With this feature, you can upload images that play for six seconds or...

Four Tips for Measuring Your Social Media Marketing Performance

If you’re spending time and money to reach an audience and make them aware of your state ARNG brand, you’ll want to measure what’s important...

5 Free Apps to Add Your State Logo Watermark to Images

Watermarking social media images adds a sense of branded ownership and flair of professionalism. You may have noticed other states, like California ARNG or Idaho ARNG, doing this already. While it’s an entirely optional...

6 Tips for Writing an Engaging Facebook Post

Deciding what to post on Facebook can be easy, but figuring out how to write about it can be more challenging. Let’s take a look at what an engaging Facebook post might include: (1) Ask a Question: The easiest and quickest way to gain...

How to Increase Your Engagement with User Generated Content

Social media content that is created by users who do not receive paid compensation can be considered “user-generated content,” or UGC. It can be anything from a simple photo, video...

How to Reach Your Target Audience with Better Posts

Brands live and die based on how well they know their audiences. When you have a strong pulse on your prospects target audience and their needs, social media marketing becomes tremendously easier. So what kinds of posts get the best results...

12 Ways to Get More Followers on Social Media That Actually Work

1. Share Great Content. Great content is what gets people to talk about you and share your posts — increasing your reach and growing your followers. The keys to great content are knowing your target...

A Beginner Guide to Using Google Analytics for Your State Page

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your state page on NationalGuard.com is performing, Google Analytics (GA) will tell you virtually anything...

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5 Easy Ways to Engage Your Recruiters on Social Media

One of the most effective strategies Marketing NCOs should consider is to further support recruiters with tips, suggestions, and cross-promotional efforts to reach communities...

Instagram Live Best Practices

Tune in for others’ broadcasts. See what other people are sharing and use these ideas as inspiration for what you share. In doing so, you’ll identify things to tweak or change for how you engage. Build anticipation. Hype up your events. Cross-promote..

5 Video Tutorials for Marketing Your State ARNG on Pinterest

Pinterest is a social network built around sharing visual content only. Users share visual images from the web by “pinning” them on to a series of virtual pin boards. “Pinners” can create, share, collect, and repost information...

5 LinkedIn Video Tutorials Under 5 Minutes

LinkedIn has become much more than a networking site for professionals. It has turned into a Facebook-like atmosphere where users and companies share interesting news articles, recent statistics, job openings, and tips...

5 Twitter Video Tutorials Under 5 Minutes

According to the latest stats, Twitter has 330 million monthly active users and just over one third of them are between ages 18 – 29. The platform has the potential to drive traffic to your state webpage and other social networks...

10 Instagram Video Tutorials Under 6 Minutes

There are over 800 million total monthly active Instagram users and we know 59% of Internet users between the ages of 18 to 29 use the platform. So it’s no wonder that ARNG Marketing NCOs and recruiters are turning to Instagram...

7 Facebook Video Tutorials Under 6 Minutes

Facebook is so much more than just a place for people to connect online – it’s a marketing playground where only the most strategic succeed in audience engagement. Facebook marketing requires knowledge of visuals...

5 Specific Tips for Mastering Instagram Stories

According to the latest stats, there are 300 million “Insta Stories” daily active users, which is more than those engaged on Snapchat daily. If you haven’t created content specifically for Insta Stories, consider getting started now...

Hashtags 101

For many years the hashtag symbol (#) was simply called the pound symbol. We used it to signify numbers and annoyingly pressed its button to enter information into our phones while waiting to speak with customer service. Today hashtags infiltrate...

How to Schedule Facebook Posts

So you have a Facebook State page and now you’re looking for the best way to ensure you’re posting regularly for your audience. Luckily Facebook has a post scheduling feature that helps page admins stay on top of their content...

Facebook Announced Changes to News Feed: Here’s What Marketers Need to Know

On January 11th, Facebook CEO Mark Zuckerberg announced in a post changes to the social network’s News Feed algorithm...

10 Instagram Tips to Maximize Your Marketing in 2018

There are over 800 million total monthly active Instagram users and we know 59% of Internet users between the ages of 18 to 29 use the platform. So it’s no wonder that all big brands and branches of military... 

Introducing the New ARNG Social Media Website

After months of hard work, we are proud to officially announce the launch of the ARNG Social Media Guide website. It has been crafted to reflect what content MNCOs told us...

Three Social Media Recruiting Trends to Look Out for in 2018

Recruiting in today’s market has become more challenging than ever before. Between shifting expectations of youth prospects and competition for talent, ARNG is now focusing...

Following the Lead

A look back at the top lead generating posts on ARNG social media in 2017. Each year we look back on the content we’ve published, compiling and sharing the posts which were most popular and generated the most leads. From the CAMPO platform...

Using Twitter Analytics

While Twitter may not be your main source of leads, it’s always a good idea to know what the platform can do you for you. Twitter Analytics provides a wealth of information that can help you craft the best possible Tweets, not only to tell your brand story but also...

Tips for Going Live on Facebook

If you’re attending events in your community, working out with the local football team, or giving a pep talk on careers in the Guard, consider going live on Facebook. Let’s go over tips for when you’re ready to hit the button...

2018 Social Media Trends

As 2017 comes to a close, we’ve seen Twitter begin to decline in popularity, LinkedIn increase for lead generation, video dominate on all platforms, and chatbots begin to make an appearance. Get a head start on 2018, and look into these trending topics...