2018 Social Media Trends
As 2017 comes to a close, we’ve seen Twitter begin to decline in popularity, LinkedIn increase for lead generation, video dominate on all platforms, and chatbots begin to make an appearance. Get a head start on 2018, and look into these trending topics:
The Rise of Instagram Stories
Over 200 million people use Instagram Stories each month, so at this rate, nearly half of all Instagram users will be using Stories by the end of 2018. Using Instagram Stories to show daily events, inspirational videos, or Soldier perspectives is an easy way to engage followers.
Focus on Generation Z
Move over millennials. Today, the oldest Gen Zers are 22 years old, and tend to question everything, do their due diligence, and have no problem voicing their opinion. Counter this by being available to answer questions and offer insight Google can’t give them.
Participation on Messaging Platforms
Over 2.5 billion people use messaging platforms globally to connect with not only friends, but brands. Chatbots enable you to be “online” 24 hours a day, and other platforms such as Messenger, WhatsApp, and Kik offer opportunities to reach audiences where they thrive.
No surprise, live streaming continues to be successful and should be incorporated into your monthly content plans. This could be a weekly video starring you, a local event you attend, or any opportunity you can show something off for 10-15 minutes.
Let your followers do the work for you. Embracing influencer marketing—active social media users that help spread your message—is a way to connect with audiences who tend to ignore traditional strategies.