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How to Use the New Instagram Nametags Feature in Your State Marketing

Are you looking for a quick and easy way for people to find you on Instagram? Instagram’s new Nametags feature is designed to be scanned quickly, and easily take people...

How to Use Instagram Quick Replies in Direct Messages

Managing messages on Instagram from your audience can now be simplified, thanks to Instagram Quick Replies, a feature that allows you to create a library of responses to all the questions and comments you frequently...

Drive Trackable Leads with a Facebook Contact Us Button

CAMPO is a custom-built, web-based Campaign Management Portal exclusively designed and developed for the collection and tracking of return on investment data for all ARNG marketing and advertising campaigns...

Get Your Social Media Content Ready for Halloween

The spookiest time of year will soon be upon us and it’s an easy way to get involved in general conversation and keep your audiences engaged. Remember, anything you create should include trending hashtags (#Halloween, #oct31, #boo)...

How to Schedule Posts on Instagram with Later

The best practice of posting daily on all active social media channels can be a challenge for some states. There are a variety of paid and free scheduling tools which can assist with your efforts...

5 Reasons Why Your Instagram Audience is Not Growing

Instagram has changed a lot in 2018, and it’s harder to get followers on Instagram than ever before — especially from an ARNG recruiting perspective. But don’t worry — it’s not just you seeing less likes and less reach. It’s everyone...

How to Use Social Media for Emergency Preparedness

September is National Emergency Preparedness Month, and the goal to focus on preparedness planning. Now more than ever is this important for the Army National Guard to highlight emergency preparation...

How Facebook’s Algorithm Works in 2018

In January, Facebook announced in a post changes to the social network’s News Feed algorithm that would prioritize content from “friends, family, and groups,” ahead of Facebook Pages...

How to Easily Apply for an Instagram Verification Badge

An Instagram verified badge is a checkmark that appears next to an account's name in search and on the profile. It means Instagram has confirmed that an account is the authentic...

Four Ways to Use Instagram’s New Feature “IGTV”

IGTV is Instagram's own video content hub, focused on longer-form video content, with videos up to a maximum of 60 minutes in length. This is a potential game-changer...

How to Use Facebook Job Posts to Find Better Prospects

Did you know that Facebook Pages can create job postings for free for their timeline, Jobs dashboard, Facebook Marketplace, and the News Feed that can be promoted...

How the Instagram Algorithm Works in 2018

Instagram’s relevancy sorting algorithm has led to its 800 million-plus users seeing 90 percent of their friends’ and favorite brands’ posts, resulting in more time spent on the app. Yet the platform has never clarified exactly how the algorithm...

Instagram Introduces Question Sticker to Instagram Stories

Instagram’s new Questions Sticker for Stories allows you to ask your followers anything. Unlike poll or emoji slider stickers, which allow followers to “vote” on questions included in Insta Stories, when you add a Questions Sticker...

How to Find the Best Times of Day to Post on Instagram and Facebook

Many different factors go into determining the best time for posting on social media, and each social media platform is different. They all have different ways of reaching an audience and...

How to Use Instagram Story Highlights

Instagram’s Story Highlights are a new feature released late last year which allow you to take Insta Stories you’ve previously created, pin them to the top of your profile, and customize the name and thumbnail...

6 Essential Skills of a Social Media Manager

From providing swift customer service to rolling out $20k bonus marketing campaigns, the role of an ARNG state social media manager isn’t something to treat as an afterthought. In fact, a good social media manager...

How to Schedule Facebook Posts with Post Content from ARNGsocialmedia.com

How does sitting down on a Monday morning and scheduling your Facebook posts for the rest of the week in an hour sound? Fortunately, Facebook has a post scheduling feature...

How to Host a Facebook Live with Recruiters

If you’re attending events in your community, working out with the local football team, or doing a Q&A with Guard recruiters, consider going Live on Facebook. It’s is an excellent way to connect with your audience...

Two National Guard Instagram Stories You Can Post Yourself

There are an estimated 300 million “Insta Stories” daily active users, and if you haven’t created this type of content yet, consider getting started now. With this feature, you can upload images that play for six seconds or...

Four Tips for Measuring Your Social Media Marketing Performance

If you’re spending time and money to reach an audience and make them aware of your state ARNG brand, you’ll want to measure what’s important...

5 Free Apps to Add Your State Logo Watermark to Images

Watermarking social media images adds a sense of branded ownership and flair of professionalism. You may have noticed other states, like California ARNG or Idaho ARNG, doing this already. While it’s an entirely optional...

6 Tips for Writing an Engaging Facebook Post

Deciding what to post on Facebook can be easy, but figuring out how to write about it can be more challenging. Let’s take a look at what an engaging Facebook post might include: (1) Ask a Question: The easiest and quickest way to gain...

How to Increase Your Engagement with User Generated Content

Social media content that is created by users who do not receive paid compensation can be considered “user-generated content,” or UGC. It can be anything from a simple photo, video...

How to Reach Your Target Audience with Better Posts

Brands live and die based on how well they know their audiences. When you have a strong pulse on your prospects target audience and their needs, social media marketing becomes tremendously easier. So what kinds of posts get the best results...

12 Ways to Get More Followers on Social Media That Actually Work

1. Share Great Content. Great content is what gets people to talk about you and share your posts — increasing your reach and growing your followers. The keys to great content are knowing your target...

A Beginner Guide to Using Google Analytics for Your State Page

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your state page on NationalGuard.com is performing, Google Analytics (GA) will tell you virtually anything...

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5 Easy Ways to Engage Your Recruiters on Social Media

One of the most effective strategies Marketing NCOs should consider is to further support recruiters with tips, suggestions, and cross-promotional efforts to reach communities...

Instagram Live Best Practices

Tune in for others’ broadcasts. See what other people are sharing and use these ideas as inspiration for what you share. In doing so, you’ll identify things to tweak or change for how you engage. Build anticipation. Hype up your events. Cross-promote..

5 Video Tutorials for Marketing Your State ARNG on Pinterest

Pinterest is a social network built around sharing visual content only. Users share visual images from the web by “pinning” them on to a series of virtual pin boards. “Pinners” can create, share, collect, and repost information...

5 LinkedIn Video Tutorials Under 5 Minutes

LinkedIn has become much more than a networking site for professionals. It has turned into a Facebook-like atmosphere where users and companies share interesting news articles, recent statistics, job openings, and tips...

5 Twitter Video Tutorials Under 5 Minutes

According to the latest stats, Twitter has 330 million monthly active users and just over one third of them are between ages 18 – 29. The platform has the potential to drive traffic to your state webpage and other social networks...

10 Instagram Video Tutorials Under 6 Minutes

There are over 800 million total monthly active Instagram users and we know 59% of Internet users between the ages of 18 to 29 use the platform. So it’s no wonder that ARNG Marketing NCOs and recruiters are turning to Instagram...

7 Facebook Video Tutorials Under 6 Minutes

Facebook is so much more than just a place for people to connect online – it’s a marketing playground where only the most strategic succeed in audience engagement. Facebook marketing requires knowledge of visuals...

5 Specific Tips for Mastering Instagram Stories

According to the latest stats, there are 300 million “Insta Stories” daily active users, which is more than those engaged on Snapchat daily. If you haven’t created content specifically for Insta Stories, consider getting started now...

Hashtags 101

For many years the hashtag symbol (#) was simply called the pound symbol. We used it to signify numbers and annoyingly pressed its button to enter information into our phones while waiting to speak with customer service. Today hashtags infiltrate...

How to Schedule Facebook Posts

So you have a Facebook State page and now you’re looking for the best way to ensure you’re posting regularly for your audience. Luckily Facebook has a post scheduling feature that helps page admins stay on top of their content...

Facebook Announced Changes to News Feed: Here’s What Marketers Need to Know

On January 11th, Facebook CEO Mark Zuckerberg announced in a post changes to the social network’s News Feed algorithm...

10 Instagram Tips to Maximize Your Marketing in 2018

There are over 800 million total monthly active Instagram users and we know 59% of Internet users between the ages of 18 to 29 use the platform. So it’s no wonder that all big brands and branches of military... 

Introducing the New ARNG Social Media Website

After months of hard work, we are proud to officially announce the launch of the ARNG Social Media Guide website. It has been crafted to reflect what content MNCOs told us...

Three Social Media Recruiting Trends to Look Out for in 2018

Recruiting in today’s market has become more challenging than ever before. Between shifting expectations of youth prospects and competition for talent, ARNG is now focusing...

Following the Lead

A look back at the top lead generating posts on ARNG social media in 2017. Each year we look back on the content we’ve published, compiling and sharing the posts which were most popular and generated the most leads. From the CAMPO platform...

Using Twitter Analytics

While Twitter may not be your main source of leads, it’s always a good idea to know what the platform can do you for you. Twitter Analytics provides a wealth of information that can help you craft the best possible Tweets, not only to tell your brand story but also...

Tips for Going Live on Facebook

If you’re attending events in your community, working out with the local football team, or giving a pep talk on careers in the Guard, consider going live on Facebook. Let’s go over tips for when you’re ready to hit the button...

2018 Social Media Trends

As 2017 comes to a close, we’ve seen Twitter begin to decline in popularity, LinkedIn increase for lead generation, video dominate on all platforms, and chatbots begin to make an appearance. Get a head start on 2018, and look into these trending topics...