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7 Facebook Video Tutorials Under 6 Minutes

Facebook is so much more than just a place for people to connect online – it’s a marketing playground where only the most strategic succeed in audience engagement. Facebook marketing requires knowledge of visuals, video, copywriting, and data analysis. And for ARNG, the platform drives the most leads compared to others, like Twitter and Instagram.

Since we know it can be challenging to keep up with all of the features and algorithms on Facebook, we came up with a list of seven YouTube tutorials about ways to boost your Facebook marketing strategy!

1. How to Boost Posts on Facebook

A boosted post is a post from your State Page that, for a fee, can rank higher up on your followers’ News Feeds. The cost you pay depends on how many people you want the post to reach, and the payment depends on the number of impressions the post gets with time.

2. How Schedule Posts on Facebook

You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page. Keep in mind that all times for scheduling correspond to your current time zone.

3. Understanding Individual Facebook Post Analytics

Metrics for your Page's posts are available as soon as the post is published. In the “Posts” section of Insights, you can see the following information about your Page posts: the number of people reached; post clicks; reactions, comments and shares; and total video views and viewing behavior details.

4. How to Schedule an Event on Your Facebook Page

Create a Facebook Event through your Page to connect to your audience and empower them to spend time together in the real world.

5. How to Claim Your Facebook Vanity URL

When you first set up a Page for your State, Facebook gives you a URL that looks something like this: http://www.facebook.com/pages/Eqst/857469375913?ref=ts. Not very easy to remember. However, once your Page gets 25 Likes, you are able to claim your own unique Facebook URL (aka vanity URL). So now your Page URL can be www.facebook.com/YourChosenName.

6. How to Set Up Facebook Auto-Response Assistant (For Direct Messages)

Facebook now shows the response-time and response-rate of Pages, so if you often reply late to messages or forget entirely, the poor response-time and rate can negatively impact your Page. Facebook Response Assistant is a tool that allows to you set up a custom message when you’re not available.

7. How to Use Facebook Audience Insights

Facebook Audience Insights is free and provides demographic and behavior information about your Page followers. The tool was created for advertisers looking to target their ads more effectively, but you can use the tool even if you are not currently running ads. To access, make sure to be logged-in as your Page admin and go to www.facebook.com/ads/audience-insights.