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A Beginner Guide to Using Google Analytics for Your State Page

Google Analytics is by far the best analytics tool for websites. If you’ve ever wondered how your state page on NationalGuard.com is performing, Google Analytics (GA) will tell you virtually anything you want to know regarding your page’s traffic, audience, and more!

What Google Analytics Tells You
  • The number of people who visit your website each day, week, month, and year
  • Where people who visit your site come from, such as Google, social media, or another website
  • The websites that have linked to yours, which can also bring you traffic
  • Web pages that are visited by the most people
  • How long people spend on each web page
  • The number of visitors who have converted in some way

First thing’s first. When you are granted Admin access to your state page Google Analytics account, you are given a username and a password. To request Admin access, please email Kevin Trulock.

How to Log in to Your Account
  1. Visit http://www.google.com/analytics
  2. Click on “Sign In” at the upper right corner and select "Analytics” from the drop-down menu
  3. In the field that asks for email address use “(state name).ng.analytics” and click “Next”
  4. In the password field use “(state name)MNCO” and click “Sign in”
  5. You will then be prompted with a message to update your contact information
  6. Click “Done” when you are finished
Pro Tip: Set a Reminder to Check Your Page Google Analytics Monthly

In this tutorial, the instructor walks viewers through the left tabs labeled “Real-Time,” “Audience,” “Acquisition,” and “Behavior.” Audience refers to “who is looking at your site,” while Acquisition captures “how your audience is getting your site,” and Behavior signifies “what your audience is doing on your site.”

In “Behavior,” you’ll take a closer look at the “All Pages” sub tab within the “Site Content” sub tab.

Terms You Need to Know

  • Pageviews – total number of pages viewed
  • Unique Pageviews – number of sessions during which the specified page was viewed at least once
  • Average Time on Page – average amount of time users spent viewing a specific page
  • Entrances – number of times your visitors entered your site through a specific page or set of pages
  • Bounce Rate – percentage of single page sessions in which there was no interaction on the page (don’t be concerned if this is high as most people will only view your state page for information and take no action)
  • Percentage Exit – indicates how often users exit from the page or set of pages when they view the page or set of pages

In “Acquisition,” you’ll take a closer look at the “Channels” sub tab within the “All Traffic” sub tab.

Things to Learn Here

  • Is your audience finding your page through organic search, direct, referral, or social mediums?
  • Is the data surprising to you?
  • How does this data impact your current and future page marketing efforts?

In “Audience,” you’ll take a closer look at the “Location” sub tab within the “Geo” sub tab.

Things to Learn Here

  • From which cities in your state is the majority of your traffic originating?
  • What kind of devices do your page visitors use?

In “Audience,” you’ll take a closer look at the “Overview” sub tab within the “Demographics” sub tab.

Things to Learn Here

  • What are the age ranges of your page visitors?
  • What is the gender percentage ratio of your page visitors?

In “Audience,” you’ll take a closer look at the “Overview” sub tab within the “Mobile” sub tab.

Things to Learn Here

  • Are your page visitors accessing your page via desktop, mobile, or tablet?
  • What kind of cell phone devices are your page visitors using?