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Instagram Live Best Practices

Before You Broadcast

Tune in for others’ broadcasts. See what other people are sharing and use these ideas as inspiration for what you share. In doing so, you’ll identify things to tweak or change for how you engage.

Build anticipation. Hype up your events. Cross-promote the event by posting updates on all of your social channels about when (and where) you’ll broadcast, what you’ll share, and ask your audiences to help spread the word. This can help draw in a live audience for your broadcast.

Seek Approval. Even the best speakers can get tripped up going live. Make sure you rehearse and your team has approval to highlight the topic and ‘talent’ representing your state in the interview.

Test your connection. Make sure you have have a strong enough connection to live stream (you don’t want paused streams or buffering content), consider a tripod for stable viewing, and broadcast long enough to build some traction – at least 5 minutes.

Broadcast Live From

• Recruiting events
• RSP weekends
• Fitness demonstrations
• State/community specific events

Pro Tips

It takes two. Plan ahead and have another person, as a second set of hands, with you when broadcasting. One person live-streams the event, while the other is logged in to your social channels to engage the audience, comment, and respond to questions.

Train your live participants before the event – to coach them along (e.g., give hints on body language, speaking louder, time to wrap up, etc.).

Be prepared with approved responses and extra questions to ask your interviewee. If you are receiving questions during the live interview that should be answered offline, simply replace with questions you have prepared and know have been asked by recruits in the past. Avoid questions on health, waivers, etc.

Going Live on Instagram

Once you open the Instagram app, you will swipe right and see a screen on which you can take a picture or video, create a Boomerang, and go live.


A list will pop up and you can tap to add one person from your list. The friend must be watching your live Story to add them, so be sure to give your chosen co-host a heads up. Once you tap to add your friend, your friend will receive a notification on his or her screen, giving him or her a choice whether to join or not. If your co-host accepts, viewers will see the screen split, and your co host’s live feed will fill the second half of the screen.


• Once you decide to go live, Instagram will check your internet connection. If you have weak service, the stream may be interrupted or choppy. Avoid that at all cost.
• With Instagram, there is no title and going live happens within three seconds using a countdown so make sure you’re ready to go.
• Videos can be saved to your camera roll. Hit “Save” once you end the video to share it on your other platforms.
• Add a buddy to go live with. Once you’re live, you’ll see an icon at the bottom of the screen that looks like two smiley faces sitting next to each other. Tap the double smiley icon.

A list will pop up and you can tap to add one person from your list. The friend must be watching your live Story to add them, so be sure to give your chosen co-host a heads up. Once you tap to add your friend, your friend will receive a notification on his or her screen, giving him or her a choice whether to join or not. If your co-host accepts, viewers will see the screen split, and your co host’s live feed will fill the second half of the screen.