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Three Social Media Recruiting Trends to Look Out for in 2018

Recruiting in today’s market has become more challenging than ever before. Between shifting expectations of youth prospects and competition for talent, ARNG is now focusing more on improving and modernizing recruiting strategies.

The rise of social media has introduced an entirely new opportunity for attracting prospects that ultimately convert and enlist. Social recruiting is constantly evolving and forward thinking MNCOs and recruiters are benefitting most from the changing landscape. In order to get the most ROI, MNCOs need to stay on top of the latest social media trends. Here are three to pay attention to in 2018. The growth of users watching Instagram Stories is astronomical. The platform’s feature hit 250 million daily active users in June 2017 and continues to increase. “Insta Stories” are one of the latest paths for engaging prospects and are an important piece of lead acquisition strategies. MNCOs and recruiters alike should jump on this trend now since the feature is sometimes viewed as more authentic and engaging compared to traditional Instagram posts. Share new initiatives or incentives to enlist with your followers. They are the ones who opted in to follow you and should be excited about what work you’re doing.

1. Instagram Stories are the Next Big Thing for Recruiting

The growth of users watching Instagram Stories is astronomical. The platform’s feature hit 250 million daily active users in June 2017 and continues to increase. “Insta Stories” are one of the latest paths for engaging prospects and are an important piece of lead acquisition strategies. MNCOs and recruiters alike should jump on this trend now since the feature is sometimes viewed as more authentic and engaging compared to traditional Instagram posts. Share new initiatives or incentives to enlist with your followers. They are the ones who opted in to follow you and should be excited about what work you’re doing.

2. Passive Prospects are More Prevalent than Ever

It’s now estimated that 70-75% of the workforce is dubbed as “passive candidates,” meaning they are open to new career options that present themselves – even if they are already employed. This population presents a unique opportunity for recruiters to provide useful and educational content. Connecting with passive candidates through social media opens the door to forge relationships that can sway prospects to enlist. Be sure to draw in passive audiences over time and reply to post comments and DMs.

3. Social Media Recruiting is Here to Stay

We know that “one in five new recruits stated [social media] played a key role in their enlistment decision,” according to a 2016 JAMRS study on military recruiting and digital media. As recruiting evolves, ARNG has adapted to a social media strategy as a common practice. Keeping up with new platforms and algorithms is part of the job today and acquisition efforts need to be as tailored to values of target audiences while remaining authentic. The MNCOs and recruiters who think outside the box and learn from best practices stand to benefit the most and attract the best possible leads.